CRUNCH delivers custom research programs and consulting services to assist clients with fact-based insight and strategic advice that helps them make their best decisions about successful marketing, communications, operations and customer experience initiatives. Research programs include both qualitative (e.g. focus groups, in-depth interviews) and quantitative (e.g. surveys, database mining & analysis) approaches with both B2B and B2C customers and stakeholders in many sectors throughout the North American economy. Client needs include: Customer Satisfaction and Loyalty Studies; Corporate Reputation and Issue Management Studies; Market segmentation research; Branding & Positioning research; Product/Service Concept Testing; Usage and Attitude Surveys; Communications & Messaging Development.
