SARNIA, ON: The Sarnia-Lambton Economic Partnership has partnered with six Sarnia-Lambton marketing and service experts to deliver free online workshops as an extension of its 2020-2021 Digital Main Street program offering. The series has been created to help small businesses continue their transition to successful digital marketing, e-commerce, communications, and integration of brand management across their marketing and sales platforms and will be delivered by local Sarnia-Lambton area marketing and communication experts.
“One of our goals throughout the 2020-2021 Digital Main Street program is to leverage local digital marketing expertise and encourage the development of long-term relationships between small businesses and local service providers” said Stephen Thompson, CEO.
“These webinars are an opportunity to for small businesses to meet and experience the unique advice and expertise available through firms within the Sarnia-Lambton area” added Thompson.
“We look forward to offering more local educational content and partnerships in future and encourage local experts to connect with the Business Enterprise Centre.”
The Sarnia-Lambton Economic Partnership’s Digital Main Street project has been very successful 2020-2021, helping local businesses build an enhanced online presence, including digital marketing and e-commerce through provincial grants, local service, and up-to-date educational opportunities.
The complimentary online webinars will be delivered from March 9th, 2021 through March 25th, 2021, and feature topics including:
- Matching your Online Brand with your Offline Brand
- Professional Branding
- How to Navigate Crisis Communications
- Video Marketing
- How copyright can affect brand identity
- Brand Citizenship in a Digital World
- Search Engine Optimization to Increase Google Rankings
- Making the best media choices for your business
- Roundtable Problem Solving Discussion
The webinars are free to attend but Eventbrite registration is required. A full list of upcoming workshops and registration links can be found at https://sarnialambton.on.ca/dms, while more information on the Digital Main Street program can be found at www.digitalmainstreet.ca.
Those interested in connecting with The Business Enterprise Centre can reach out to sarnialambton.on.ca/BEC, email smallbusiness@sarnialambton.on.ca or call 519-332-1820
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ABOUT Sarnia-Lambton Economic Partnership
The Sarnia-Lambton Economic Partnership is a private/public sector, community-based partnership that works to continually increase the economic activity in the County of Lambton by coordinating community-based economic development initiatives and working to maintain a commercially attractive environment. Visit sarnialambton.on.ca to learn more.
ABOUT Digital Main Street
Digital Main Street is an innovative program designed to help main street small businesses achieve digital transformation. The program is funded by FedDev Ontario and Ontario Ministry for Economic Development, Job Creation and Trade (MEDJCT) and administered by the Ontario Business Improvement Area Association (OBIAA). Digital Main Street is built around an online learning platform, structured training programs, grants and Digital Service Squads teams of street-level experts that help main street small businesses manage and grow their operations through technology adoption.
Program Contact:
Chantelle Core
Development Coordinator
Sarnia-Lambton Economic Partnership
519-332-1820
chantelle@sarnialambton.on.ca